Attractions & Events

Gateway Ticketing Attends Euro Attractions Show

Successful First Euro Attractions Show in Scandinavia

Approximately 7,000 visitors attend Europe’s leading conference and trade show for the attractions industry. Held in Gothenburg over three days (6 – 8 October) the European attractions industry was in Sweden to discover the latest developments in the amusement park and leisure industry. This conference and trade show is organised in a different European location each year.

In 2015 Euro Attractions Show (EAS) moved to the Scandinavian region (Gothenburg) for the first time. Karen Staley, Sr. Vice-President for IAAPA EMEA, stated:

“Going north was a good idea; EAS 2015 performed above expectations. The location of Liseberg right next to the Swedish Exhibition & Congress Centre provided attendees with a fully integrated park and Expo experience. This made the entire event inspiring, hands-on, and very enjoyable for all attendees.”


Trade show floor features variety of innovations

According to the initial reports, approximately 7,000 visitors attended the Expo in the second largest city in Sweden. They came from 96 countries with 30 percent from Scandinavia. Remarkable was the amount of visitors from Eastern Europe. In addition to visitors from the attractions sector, many attendees also represented campsites, shopping centres, water parks and family entertainment centres. No fewer than 408 companies exhibited their newest products for rides, attractions, ticketing and entry systems, 3D films, games, and much more on the 10,500 m2 trade show floor, making it the second largest show in the history of the event. There was a striking trend to interactivity and attractions combining several technologies. Examples of the latest technologies and products are slides combined with games and virtual reality glasses for roller coasters.


First fully park-integrated EAS trade show

EAS 2015 took place in the Swedish Exhibition and Congress Centre. Liseberg, one of the most well-known amusement parks in Europe with 3.1 million visitors per year, located directly across the street, was fully integrated in this years’ trade show. Not only the education sessions took place here, but also a backstage tour, special events, and evening events. Christian von Elverfeldt (Mack Rides, Germany):

“Gothenburg as host for the EAS 2015 was a great choice. The proximity to Liseberg extended the show floor and formed a great venue for the IAAPA events. We are honoured with great interest for our products during the show.”


Some social media reactions from visitors to this years’ event: “Lots of new connections”, “Liseberg was a perfect host”, “amazing Swedish hospitality”, “interesting and inspiring presentations”.


Inspiring seminars

Parallel to the Expo there was also an extensive educational programme with more than 30 hours of seminars. The interest in this programme was also overwhelming. Leading speakers from the industry shared their visions on topics including attractions management, revenue operations and profit generation, customer satisfaction, marketing, and leadership and developments in emerging markets . There were specialty day-long programmes for specific groups such as the IAAPA Institute for Attractions Managers, the IAAPA Safety Institute, the Young Professionals Forum, a forum for water park managers, and a symposium for family entertainment centres (FEC) and indoor arcades. Attendees also took part in excursions to a few parks in Sweden and Denmark where they had a look behind the scenes. Special events at Liseberg The Leadership Breakfast, featured a keynote address by Björn Ulvaeus, former member of the famous pop group ABBA, on intellectual property, had a capacity audience. The Opening Reception at Liseberg was also a huge success where attendees took the opportunity, besides riding the attractions and enjoying typical Swedish food, to network with colleagues.

EAS moves to Barcelona in 2016

Euro Attractions Show 2016 will take place at the Fira Barcelona Gran Via Convention Center, 20 to 22 September 2016. Industry professionals will gather here to discover the newest developments in the attractions industry. Many exhibitors have already booked their exhibit space to participate in this trade show. Additional information on EAS 2016 will available shortly at

Access Control for UK Pavilion Milan Expo by Gateway

Gateway Ticketing Systems UK, the leading provider of ticketing, revenue management, and access control solutions for visitor attractions in the UK and Ireland, has announced that it will provide timed access control and ticketing solutions for the UK Pavilion at the Milan Expo 2015, May 1 – October 31 2015.

The Milan Expo 2015 will focus on finding innovative solutions for feeding the world in a sustainable fashion. With over 145 participating countries and 1.1 million m² of exhibition space, this year is set to be the most popular yet with 20 million visitors expected to attend.

The UK Pavilion, designed by artist Wolfgang Buttress and architectural practice BDP and constructed and manufactured by Stage One, is inspired by recent scientific research and technology and showcases the role of the bee in our ecosystem.

High attendance figures are expected after the success of the UK Pavilion in Shanghai 2010, with the potential for tickets to sell out.  Gateway’s timed ticketing and access control solution keeps visitor flow constant and controlled offering guests the choice of time to visit and maximising the visitation of the Pavilion.

The system will improve the visitor experience by reducing queue times and allowing advanced ticket reservations. Tickets will be available via a webstore, self-service kiosks and point of sale units to provide a quick and easy transaction for the customer.

“The sheer size of this event means that effective ticketing is the difference between success and shambles, not to mention health and safety considerations with large numbers. We were excited to demonstrate where an overlay of our systems and expertise could improve Expo Milano immeasurably for 2015”, said Andy Povey, Business Development Director at Gateway Ticketing Systems UK.

Established in 2012, Gateway Ticketing Systems UK it has secured ten clients in its first 30 months of operation including the Roman Baths in Bath, Kew Gardens in London and BeWILDerwood in Norfolk.  The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market.

Kidzania London Opens with Gateway Ticketing

Gateway Ticketing Systems UK (Gateway) is providing a live timed ticketing software solution for KidZania London, which was newly opened at Westfield London on June 25.

The timed ticketing delivered by Gateway allows KidZania to manage demand, visitor flow and avoid long queues in Westfield, while increasing revenue by enabling the sale of more tickets. This exciting revenue management solution perfectly matches the exciting, ground breaking nature of the educational entertainment experience.

The ticketing technology, which is also used at the Houses of Parliament and the V&A Museum, has been integrated with KidZania’s in-house systems to streamline existing software. The dual solution was first tested out prior to the official public opening during a week-long launch event with an attendance of 5000 people.

As part of this project, Gateway has provided a comprehensive attraction management solution; its support and consultancy services supplied to KidZania have covered sales, marketing, operations, IT and finance.

KidZania London is the UK’s first educational entertainment experience where children can learn real-life skills in a fun and safe environment. A timed ticketing software solution was selected to help assist with the flow of a forecasted 1700 daily visitors.

Having welcomed over 42 million visitors worldwide, KidZania is a global phenomenon and one of the world’s fastest growing educational entertainment brands with 19 locations across five continents. Children are in charge of their own aspirations and learning journey, and the world of work is demonstrated through active participation and role-play.

“We’re incredibly excited to have launched KidZania London, and Gateway’s support has been integral to the success of this project. KidZania is an innovative and exciting new attraction that deserves to be supported by the very best, cutting-edge ticketing technology – which is why we turned to Gateway for a comprehensive programme”, said Natascha Crump, Chief Operating Officer at KidZania.

“We are excited to have installed our systems at KidZania London and believe the expertise and technical support that we’ll be adding will vastly improve the overall visitor experience. Having tailored the product to specifically match the needs of this site, we look forward to working together past the initial successful launch”, said Andy Povey, Operations Director at Gateway Ticketing Systems UK.

Gateway Ticketing Systems UK is the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland. Established in 2012, it has secured ten clients in its first 30 months of operation.