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Ticketing for Zoos & Gardens

The Gateway Ticketing Systems UK Visitor Management & Ticketing system offers a wide range of tools to enable you to sell more, increase your revenue and manage your costs.

Whether it’s offering premium animal encounters at your front gate or accepting donations online, the Gateway system offers a flexible solution to meet yours, and your customers’, ever growing needs.

Increase income

The Gateway Ticketing Systems UK Visitor Management & Ticketing system comes with various tools to enable you to increase income. Variable ticket pricing has enabled many zoos and gardens to significantly increase average ticket price whilst increasing guest satisfaction scores. 
Advanced booking allows you to lock in the guest visit avoiding the need for tactical discounting, putting you ahead of your competitors at peak trading times.
 Upsell and package tools allow you to create bespoke offers to increase revenue. Whether it’s a family package or simply adding a guide book your ticket sellers will be able to easily select new options for your customers.

Manage costs

Gateway reporting tools allow you to predict attendance which in turn enables you to smooth out demand and operate at optimum staffing levels.
 Gateway’s real time reports enabled customers to predict demand for in-attraction facilities such as catering and retail reducing wastage and overheads.
 Better customer data allows you to target the right people at the right time substantially reducing marketing costs.


Zoos and gardens can accept donations through all sales channels including Webstore, Mobile and over the phone. Promote donations for specific causes, general funds and upsell animal adoptions at any location.
 Using better customer data your fundraising and development teams will have a pipeline of potential benefactors for their next campaign.

Timed ticketing

Reduce queue times and pre-plan your operational needs with timed admission slots. Gateway Software gives you the opportunity to limit capacity and timings to suit your needs whether it’s for an hourly animal feed or regular timed admissions.
 Timed ticketing works through advanced channels too, allowing you to control guest flow into your attraction when guests pre-book. Many customers use this tool to spread guests through the day easing the load on the front gate at peak times and substantially reducing wait times whilst increasing income.

A one stop shop

Manage your admissions desks, membership records, retail sales and event details from one central location, and track sales whenever and wherever they take place within you gardens. With everything in one place reporting becomes effortless, leaving you more time for business analysis.
 Online reporting tools will allow for anyone, anywhere to monitor trading so even when you are out and about in the attraction you can get a birds-eye view of your business needs. Spend per head and secondary revenue are easily viewed across all admissions, retail and F&B areas from one place.

Loyal customers

Gateway software enables you create membership records easily at your front desk and print full colour cards for them there and then. Instant Memberships allow for associated discounts, member benefits and easy entry for your guests (and no more mailing out cards for you!)
 With photo ID stored with each card you can easily recognise members and validate them for fast track entry, discounts and special offers from any Gateway till point.

It’s show time

With real time capacity updates Gateway software allows bookings through multiple sales channels (webstore, call centre, 3rd Party trade agents) so you can sell without worrying about over booking. Cashiers can choose the next available slot easily at Point of Sale allowing for faster transaction times and easier customer communication. 
From daily keeper talks and birthday parties to one-off spectaculars and concerts we can help you manage varying tickets prices, multiple event spaces and all those optional extras specific to zoos and gardens.