Personalise Every Visit Using CRM

You already collect a wealth of data about your guest during their purchase process. CRM Plus | Powered by Galaxy® lets you leverage that data to serve them better and boost your revenue. By collecting data from every guest interaction with your venue and using it better to understand the behaviours and motivations of each guest, you can provide them with a more enjoyable and personalised guest experience (and increase your revenue simultaneously).

It’s Your Data; Unlock its True Power.

• Unleash powerful segmentations and visualisation of data about your guests.
• Automate workflows and communications with guests.

Here are some examples of what you can do with CRM Plus | Powered by Galaxy^®:

• Direct guests that have entered today to the concession area with a coupon code to alleviate attraction congestion.
• Send out after admission surveys to guests.
• Remind passholders of an upcoming renewal date or passholder appreciation event.
• Send field trip reminders or suggested lesson plans to teachers before they arrive.

Take Your Reporting to the Next Level

Access to accurate and up-to-date reports is crucial for your daily operations and long-term strategic planning. With Reporting Plus | Powered by Galaxy, you can easily access all the necessary information. This includes tracking sales by order, analysing the impact of promotions on revenue, comparing issued tickets with used tickets in your daily attendance reports, and much more.

Reporting Plus | Powered by Galaxy is a comprehensive solution that combines transactional data from point-of-sale, membership, and admission control systems to offer a suite of standard reports that can be accessed from your desktop or mobile browser. This solution also simplifies the process of creating custom reports.

You can export your reports in various formats and even set up automated report delivery to ensure that your key team members receive the information they need promptly and efficiently.

Get Actionable Data Into the Hands of Every Department:

• Visitor/guest services – Details on sales, attendance and new members/pass holders.
• Operations team – Produce detailed shift reports; detect fraud through tools such as void reports.
• Marketing – Demographic reports through zip code; consolidated survey reports; usage of promotions.

Put Business Intelligence to Work at Your Venue

Through a partnership with NetServ Applications, you can leverage powerful BI tools to further your business objectives. The preconfigured reporting portal runs off the Reporting Plus data mart and offers:

• A user-friendly experience;
• Larger library of available reports;
• Custom dashboards;
• Mobile viewing;
• Secure administrative control;
• Ability to include data from other applications;
• Custom report creation.