Successful First Euro Attractions Show in Scandinavia
Approximately 7,000 visitors attend Europe’s leading conference and trade show for the attractions industry. Held in Gothenburg over three days (6 – 8 October) the European attractions industry was in Sweden to discover the latest developments in the amusement park and leisure industry. This conference and trade show is organised in a different European location each year.
In 2015 Euro Attractions Show (EAS) moved to the Scandinavian region (Gothenburg) for the first time. Karen Staley, Sr. Vice-President for IAAPA EMEA, stated:
“Going north was a good idea; EAS 2015 performed above expectations. The location of Liseberg right next to the Swedish Exhibition & Congress Centre provided attendees with a fully integrated park and Expo experience. This made the entire event inspiring, hands-on, and very enjoyable for all attendees.”
Trade show floor features variety of innovations
According to the initial reports, approximately 7,000 visitors attended the Expo in the second largest city in Sweden. They came from 96 countries with 30 percent from Scandinavia. Remarkable was the amount of visitors from Eastern Europe. In addition to visitors from the attractions sector, many attendees also represented campsites, shopping centres, water parks and family entertainment centres. No fewer than 408 companies exhibited their newest products for rides, attractions, ticketing and entry systems, 3D films, games, and much more on the 10,500 m2 trade show floor, making it the second largest show in the history of the event. There was a striking trend to interactivity and attractions combining several technologies. Examples of the latest technologies and products are slides combined with games and virtual reality glasses for roller coasters.
First fully park-integrated EAS trade show
EAS 2015 took place in the Swedish Exhibition and Congress Centre. Liseberg, one of the most well-known amusement parks in Europe with 3.1 million visitors per year, located directly across the street, was fully integrated in this years’ trade show. Not only the education sessions took place here, but also a backstage tour, special events, and evening events. Christian von Elverfeldt (Mack Rides, Germany):
“Gothenburg as host for the EAS 2015 was a great choice. The proximity to Liseberg extended the show floor and formed a great venue for the IAAPA events. We are honoured with great interest for our products during the show.”
Some social media reactions from visitors to this years’ event: “Lots of new connections”, “Liseberg was a perfect host”, “amazing Swedish hospitality”, “interesting and inspiring presentations”.
Parallel to the Expo there was also an extensive educational programme with more than 30 hours of seminars. The interest in this programme was also overwhelming. Leading speakers from the industry shared their visions on topics including attractions management, revenue operations and profit generation, customer satisfaction, marketing, and leadership and developments in emerging markets . There were specialty day-long programmes for specific groups such as the IAAPA Institute for Attractions Managers, the IAAPA Safety Institute, the Young Professionals Forum, a forum for water park managers, and a symposium for family entertainment centres (FEC) and indoor arcades. Attendees also took part in excursions to a few parks in Sweden and Denmark where they had a look behind the scenes. Special events at Liseberg The Leadership Breakfast, featured a keynote address by Björn Ulvaeus, former member of the famous pop group ABBA, on intellectual property, had a capacity audience. The Opening Reception at Liseberg was also a huge success where attendees took the opportunity, besides riding the attractions and enjoying typical Swedish food, to network with colleagues.
EAS moves to Barcelona in 2016
Euro Attractions Show 2016 will take place at the Fira Barcelona Gran Via Convention Center, 20 to 22 September 2016. Industry professionals will gather here to discover the newest developments in the attractions industry. Many exhibitors have already booked their exhibit space to participate in this trade show. Additional information on EAS 2016 will available shortly at www.IAAPA.org/EAS