Webstore

Gain Ownership of your Ticketing Operations for more Flexibility

/in , , , /by

 

Case Study: The Houses of Parliament

THE CUSTOMER
The Houses of Parliament is the meeting place of the House of Commons and the House of Lords of the United Kingdom each playing an important role in Parliament’s work. There are a number of ways UK residents and overseas visitors can visit the Houses of Parliament including commercial tours.

 

THE CHALLENGE
The Houses of Parliament used to outsource their commercial tour ticket sales. This arrangement met their needs while they were only opened during summer and their ticket offer was simple.

When Saturday and weekday openings were introduced in 2010, The Houses of Parliament required a flexible and cost-effective ticketing system to support the forecasted increase in visitor numbers and a more complex range of offers including additional tour options and linked offers with the catering department.

“Gaining ownership has allowed us to be more flexible, extend our offer and deliver the projects we wanted to do,” explained Matthew Morgan Commercial Operations Manager at The Houses of Parliament.

 

THEIR SOLUTION
The House of Parliament started to look for an in-house solution allowing them to manage their ticketing and admission control as well as creating bespoke offers.

Following a tender process, The Houses of Parliament chose Gateway Ticketing Systems (Gateway) to supply a solution for online and onsite booking facilities including admission control and online sales.

Gateway’s solution gives them the ability to easily manage both advanced and real-time bookings from various locations and for both groups and individuals. Front-house teams have found the new points of sales very easy to use and Gateway created The Houses of Parliament’s web store using the same visual identity as their website for a smooth online customer experience. 

Since Gateway has been installed and training provided, The Houses of Parliament configure the system themselves and make any required changes in-house while Gateway ensures system maintenance and service support.

 

THEIR BUSINESS BENEFITS
The Houses of Parliament can now manage their own ticketing operations and be more proactive with their offering as well as getting closer to their customers.

“Since we’ve implemented Gateway; our visitor numbers have increased by 13% per year and our income by 20% year on year.” observed Matthew Morgan, Commercial Operations Manager

A new dedicated team
Following the implementation of Gateway’s system, a new dedicated booking team was formed and trained to better answer any customers’ demands and consequently increase the Houses of Parliament’s customer satisfaction.

Bespoke offers
The Houses of Parliament are now able to create new ticket options in the system for special occasions, as and when required, for both online and on-site sales. Gateway’s system can be easily configured in-house to achieve what they want to do with their customer offer, in a timely manner.

Deeper relationship with visitors
The Houses of Parliament are looking at integrating a customer relationship management solution, CRM Plus | Powered by Galaxy, to be able to engage in a deeper relationship with their visitors, creating more relevant communications and bespoke offers.

Increase sales
Taking advantage of Gateway’s continuous development, The Houses of Parliament are also interested in joining Gateway’s Galaxy Connect community to engage in more global ticket distribution through online travel agents. More information about Galaxy Connect available on www.galaxyconnect.com

 

Download a copy of this Case Study

 

Roman Baths goes live with Gateway’s Responsive Web Stores

/in , , /by

The Roman Baths, Fashion Museum and Victoria Art Gallery have implemented Gateway’s responsive web stores in order to provide online ticket sales.

“The benefits of the new web stores extend beyond the value of enabling customers to pre-purchase on any mobile or fixed device,” says Patricia Dunlop, Commercial Manager at the Roman Baths. “It is an essential tool for upselling our multi-site options and for tracking customer behaviour to inform our marketing decisions.”

Gateway’s web store is available as a responsive web design offering all the benefits of accessing it from any mobile device. Customers can buy products on mobile, tablet and desktop from a single web store for an improved online experience and conversion rates.

“The Gateway web store has always been aimed at making the sales process as simple, and intuitive, as possible. We use the same visual identity as the venue’s website and offer flexible options from selling general admission tickets to having complicated dynamic ticket pricing and issuing annual memberships.” explains Andy Povey, Business Development Director.

Gateway’s web store is also highly customisable to meet various business needs.

“We have opted for the upsell option on Roman Baths web store and propose that online customers buy The Essential Roman Baths guide in advance and have it ready for collection with their tickets so they can enjoy their visit as soon as they arrive on site.” says Tom Lee, Implementation Specialist at Gateway.

 

To find out more information about Gateway Responsive Web Store download the fact sheet.

For more information about:
Roman Baths visit https://www.romanbaths.co.uk/
Fashion Museum Bath visit https://www.fashionmuseum.co.uk/
Victoria Art Gallery visit https://www.victoriagal.org.uk/

 

–  ENDS  –

 

About Gateway Ticketing Systems
Gateway Ticketing Systems is the world’s leading provider of integrated visitor management solutions for museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events. We support our customers with all aspects of their customers’ journeys from ticketing & admission control, food & beverage, events management to CRM & fundraising strategies and reporting. For more information visit www.gatewayticketing.co.uk

About Heritage Services Bath and North East Somerset Council
Heritage Services is an internal business unit that manages the Council’s museums, record office and historic public buildings. We care for the unique collections in them and make them accessible through study facilities, displays, exhibitions, web sites, special events and formal and informal education programmes.

Brunel’s SS Great Britain goes live with Gateway’s visitor management software

/in , , , , /by

The Gateway solution at Brunel’s SS Great Britain includes ticketing, fundraising, membership, retail and web sales and CRM

Gateway Ticketing Systems Ltd (Gateway) has been chosen to partner with Brunel’s SS Great Britain. The new revenue management and CRM solution will allow Brunel’s SS Great Britain to sell tickets, memberships, merchandise, and food and beverage along with collecting donations, on the front desk, over the phone and online. This will play an integral role in building stronger relationships in the future and tracking visitors to, and donations for, the historic site.

 

Brunel’s SS Great Britain is TripAdvisor’s number 1 tourist attraction in Bristol. The SS Great Britain is the world’s first great ocean liner and the most innovative steam ship of her time. Launched in 1843, this iron-hulled steamship revolutionised travel and set new standards in engineering, reliability and speed.

 

The Gateway solution will allow Brunel’s SS Great Britain to improve the customer experience and build stronger relationships with its visitors.

 

We are very excited at the prospect of working with Gateway. With a proven record of delivering projects with some of the UK’s biggest heritage attractions, Gateway proved themselves to be best suited our complex needs. We look forward to utilising their industry expertise to ensure the experience for our customers is the best it can be. I have no doubt that we will go from strength to strength as we grow the collection and attract more visitors together.” said Louisa Pharoah, Director of Development, SS Great Britain Trust.

 

“Being the chosen supplier for Brunel’s SS Great Britain is fantastic news for Gateway Ticketing Systems. We have spent much time and effort in recent years working with charitable organisations to support revenue generation, and improve customer relationships, and we look forward to sharing this with the team there. With the opening of a new museum in early 2018, it is imperative that Brunel’s SS Great Britain have the best software to support their mission,” said Andy Povey, Business Development Director at Gateway Ticketing Systems Ltd.

 

For more information about Brunel’s SS Great Britain visit www.ssgreatbritain.org

 

–  ENDS  –

Notes to Editors
Caption for photograph: 
Brunel’s SS Great Britain. Image credit: Max McClure photography

About Gateway Ticketing Systems
Gateway Ticketing Systems is the world’s leading provider of integrated visitor management solutions for museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events. We support our customers with all aspects of their customers’ journeys from ticketing & admission control, food & beverage, events management to CRM & fundraising strategies and reporting. For more information visit www.gatewayticketing.co.uk

About Brunel’s SS Great Britain
Brunel’s SS Great Britain is the world’s first great ocean liner and the most innovative steam ship of her time. Launched in 1843, this iron-hulled steamship revolutionised travel and set new standards in engineering, reliability and speed. Today, Brunel’s SS Great Britain is Bristol’s number one visitor attraction (as voted by the public on TripAdvisor) and home to the Brunel Institute, housing one of the world’s finest maritime and Brunel collections.