Roman Baths, Sulis Minerva

Roman Baths goes live with Gateway’s Responsive Web Stores

The Roman Baths, Fashion Museum and Victoria Art Gallery have implemented Gateway’s responsive web stores in order to provide online ticket sales.

“The benefits of the new web stores extend beyond the value of enabling customers to pre-purchase on any mobile or fixed device,” says Patricia Dunlop, Commercial Manager at the Roman Baths. “It is an essential tool for upselling our multi-site options and for tracking customer behaviour to inform our marketing decisions.”

Gateway’s web store is available as a responsive web design offering all the benefits of accessing it from any mobile device. Customers can buy products on mobile, tablet and desktop from a single web store for an improved online experience and conversion rates.

“The Gateway web store has always been aimed at making the sales process as simple, and intuitive, as possible. We use the same visual identity as the venue’s website and offer flexible options from selling general admission tickets to having complicated dynamic ticket pricing and issuing annual memberships.” explains Andy Povey, Business Development Director.

Gateway’s web store is also highly customisable to meet various business needs.

“We have opted for the upsell option on Roman Baths web store and propose that online customers buy The Essential Roman Baths guide in advance and have it ready for collection with their tickets so they can enjoy their visit as soon as they arrive on site.” says Tom Lee, Implementation Specialist at Gateway.


To find out more information about Gateway Responsive Web Store download the fact sheet.

For more information about:
Roman Baths visit
Fashion Museum Bath visit
Victoria Art Gallery visit


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About Gateway Ticketing Systems
Gateway Ticketing Systems is the world’s leading provider of integrated visitor management solutions for museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events. We support our customers with all aspects of their customers’ journeys from ticketing & admission control, food & beverage, events management to CRM & fundraising strategies and reporting. For more information visit

About Heritage Services Bath and North East Somerset Council
Heritage Services is an internal business unit that manages the Council’s museums, record office and historic public buildings. We care for the unique collections in them and make them accessible through study facilities, displays, exhibitions, web sites, special events and formal and informal education programmes.

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