Ticketing

Houses of Parliament select Gateway for Ticketing Tours

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Gateway Ticketing Systems UK, the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland, has been selected by the Houses of Parliament to deliver the ticketing and sales solutions for the historic building’s commercial tours.

The Houses of Parliament is one of the leading attractions in London with over one million visitors each year, of which 260,000 pay to enter.

Amy Pitts, Head of Visitor Services and Retail at the Houses of Parliament said,

“The Gateway Ticketing Systems’ product has enabled more flexibility for our tour offering and will improve the visitor journey for ticket purchasing and visitor entry for tours.”

Gateway’s ticketing and sales solution has many advantages over the previously fully managed service which will benefit day-to-day operations and the guest experience:

  • improved upsell and package options
  • more sales channels
  • direct interfaces with tour operators
  • access to management information including booking profiles
  • direct integration to finance systems
  • access control software to make visitor entry more efficient
  • improved sales solutions

Commenting on the announcement, Andy Povey, Operations Director of Gateway Ticketing Systems UK, said,

“Being called in to work with the Houses of Parliament on their visitor sales systems and access ticketing solutions is a real win. We are proud to be working with such an iconic attraction providing behind-the-scenes support. The addition of the Houses of Parliament takes us to five key London locations within a half-mile radius.”

Kew Gardens selects Gateway’s Integrated CRM System

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Gateway Ticketing Systems UK has provided a new ticketing and customer relationship management (Gateway Insight CRM) system for Royal Botanic Gardens, Kew.

Gateway Insight CRM system went live at the Royal Botanic Gardens, Kew, in April 2014 and has also been installed at Kew’s Wakehurst site in East Sussex. The improved CRM system gives a single view of the customer across its entire organisation. This enables Kew Gardens to easily keep track of its customers and ultimately to convert more day visitors into members.

In addition, Gateway Insight is also providing time and capacity controlled ticketing for Kew’s Pagoda. The Pagoda creates a new revenue stream for Kew and will increase visitor secondary spend.

Commenting on the announcement, Andy Povey, Operations Director at Gateway Ticketing Systems UK, said, “Kew is an iconic attraction that draws visitors from across the globe and we’re thrilled to have the opportunity to work with them on this exciting project. Gateway has many years’ experience in helping businesses improve their ticketing and CRM systems and we look forward to helping Kew increase their revenue and improve visitor satisfaction and loyalty.”

The selection of Gateway Insight by Kew for its integrated CRM underlines the company’s strong presence in the Museums and Heritage sector.

Gateway Insight CRM provides:

  • Seamless integration to the Gateway Ticketing System ensuring that all related purchase and usage information is available for action within CRM
  • A powerful, configurable workflow engine that allows for automation of visitor engagement tasks such as pre and post visit email generation and delivery
  • A powerful segmentation capability that allows for visitor groupings to be identified and addressed (e.g. An email to all people who have bought tickets last year but haven’t done so this year)
  • Seamless integration to Microsoft Outlook allowing for easy tracking of incoming and outgoing email conversations, and the conversion of emails into customer service cases
  • Seamless integration to online marketing solutions allowing for powerful, trackable email and social media campaigns to be planned, launched and tracked within CRM
  • Powerful data visualisation and list generation tools allowing authorised staff to display relevant metrics in real time; and
  • A highly configurable platform upon which to base all visitor and stakeholder management capabilities that an attraction may require to meet their specific needs

Gateway Insight CRM is hosted in the Microsoft Cloud (in the EU for European customers) and, hence, requires no IT resources from customers in order to use the service. The user interface is available within an internet browser, on mobile devices and directly from within a Microsoft Outlook client.

V&A Museum Replace Legacy Systems with Integrated Gateway Insight CRM

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Gateway Ticketing Systems UK, the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland, has provided the V&A, the world’s leading museum of art and design, with a replacement CRM and Revenue Management system, Gateway Insight.

The new system, which went live on 27 November 2014, will enable the V&A to bring all its ticketing in-house.  By streamlining its systems, the V&A will be able to:

  • provide improved customer service
  • achieve more effective data capture
  • improve monitoring of cash flow and income
  • maximise revenue

Commenting on the announcement, Tim Reeve, Chief Operating Officer at the V&A, said, “The implementation of a comprehensive CRM system will enable the V&A, for the first time, to have a single customer view. This brings benefits for our visitors – who will ultimately be able to purchase tickets, renew their membership and buy an exhibition catalogue, in one easy transaction – and for the Museum in terms of operational efficiencies and revenue generation. The new system is a key component of our strategy to further engage with our visitors, by sending them more timely and relevant communications which will really add value to their experience of the V&A.”

The first phase of the project included the implementation of new ticketing, booking and CRM systems, replacing all in-house ticketing and booking systems for V&A events and exhibitions.   In total over 12,000 live event dates from legacy systems has to be migrated into Gateway Insight. The second phase of the project includes a comprehensive CRM solution suite which can create a single, detailed profile of each customer.   Using this data, the V&A will be able to enhance its marketing and revenue building strategy, with an improved conversion from one-off to repeat visits and better customer experience. Established in 2012 as a joint venture between software and services specialist Metafour and Gateway Ticketing Systems Inc, Gateway Ticketing Systems UK has secured ten clients in its first 30 months of operation.  The selection of Gateway by the V&A underlines the company’s strong presence in the Museums and Heritage sector. Gateway Insight shows Gateway’s commitment to providing world class solutions to the Museums and Heritage sector.

Andy Povey, Business Development Director at Gateway Ticketing Systems UK, explains, “We’re proud to announce the successful installation of this first phase of Gateway’s integrated ticketing and CRM solutions at the V&A. This successful project helps to cement Gateway’s position in the cultural and heritage market and further demonstrates our commitment to providing the most effective ticketing, booking and CRM solutions in the arts and heritage sector.”

  Gateway Insight CRM provides:

  • Seamless integration to the Gateway Ticketing System ensuring that all related purchase and usage information is available for action within CRM
  • A powerful, configurable workflow engine that allows for automation of visitor engagement tasks such as pre and post visit email generation and delivery
  • A powerful segmentation capability that allows for visitor groupings to be identified and addressed (e.g. An email to all people who have bought tickets last year but haven’t done so this year)
  • Seamless integration to Microsoft Outlook allowing for easy tracking of incoming and outgoing email conversations, and the conversion of emails into customer service cases
  • Seamless integration to online marketing solutions allowing for powerful, trackable email and social media campaigns to be planned, launched and tracked within CRM
  • Powerful data visualisation and list generation tools allowing authorised staff to display relevant metrics in real time; and
  • A highly configurable platform upon which to base all visitor and stakeholder management capabilities that an attraction may require to meet their specific needs

Gateway Insight CRM is hosted in the Microsoft Cloud (in the EU for European customers) and, hence, requires no IT resources from customers in order to use the service. The user interface is available within an internet browser, on mobile devices and directly from within a Microsoft Outlook client.

Access Control for UK Pavilion Milan Expo by Gateway

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Gateway Ticketing Systems UK, the leading provider of ticketing, revenue management, and access control solutions for visitor attractions in the UK and Ireland, has announced that it will provide timed access control and ticketing solutions for the UK Pavilion at the Milan Expo 2015, May 1 – October 31 2015.

The Milan Expo 2015 will focus on finding innovative solutions for feeding the world in a sustainable fashion. With over 145 participating countries and 1.1 million m² of exhibition space, this year is set to be the most popular yet with 20 million visitors expected to attend.

The UK Pavilion, designed by artist Wolfgang Buttress and architectural practice BDP and constructed and manufactured by Stage One, is inspired by recent scientific research and technology and showcases the role of the bee in our ecosystem.

High attendance figures are expected after the success of the UK Pavilion in Shanghai 2010, with the potential for tickets to sell out.  Gateway’s timed ticketing and access control solution keeps visitor flow constant and controlled offering guests the choice of time to visit and maximising the visitation of the Pavilion.

The system will improve the visitor experience by reducing queue times and allowing advanced ticket reservations. Tickets will be available via a webstore, self-service kiosks and point of sale units to provide a quick and easy transaction for the customer.

“The sheer size of this event means that effective ticketing is the difference between success and shambles, not to mention health and safety considerations with large numbers. We were excited to demonstrate where an overlay of our systems and expertise could improve Expo Milano immeasurably for 2015”, said Andy Povey, Business Development Director at Gateway Ticketing Systems UK.

Established in 2012, Gateway Ticketing Systems UK it has secured ten clients in its first 30 months of operation including the Roman Baths in Bath, Kew Gardens in London and BeWILDerwood in Norfolk.  The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market.

Kidzania London Opens with Gateway Ticketing

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Gateway Ticketing Systems UK (Gateway) is providing a live timed ticketing software solution for KidZania London, which was newly opened at Westfield London on June 25.

The timed ticketing delivered by Gateway allows KidZania to manage demand, visitor flow and avoid long queues in Westfield, while increasing revenue by enabling the sale of more tickets. This exciting revenue management solution perfectly matches the exciting, ground breaking nature of the educational entertainment experience.

The ticketing technology, which is also used at the Houses of Parliament and the V&A Museum, has been integrated with KidZania’s in-house systems to streamline existing software. The dual solution was first tested out prior to the official public opening during a week-long launch event with an attendance of 5000 people.

As part of this project, Gateway has provided a comprehensive attraction management solution; its support and consultancy services supplied to KidZania have covered sales, marketing, operations, IT and finance.

KidZania London is the UK’s first educational entertainment experience where children can learn real-life skills in a fun and safe environment. A timed ticketing software solution was selected to help assist with the flow of a forecasted 1700 daily visitors.

Having welcomed over 42 million visitors worldwide, KidZania is a global phenomenon and one of the world’s fastest growing educational entertainment brands with 19 locations across five continents. Children are in charge of their own aspirations and learning journey, and the world of work is demonstrated through active participation and role-play.

“We’re incredibly excited to have launched KidZania London, and Gateway’s support has been integral to the success of this project. KidZania is an innovative and exciting new attraction that deserves to be supported by the very best, cutting-edge ticketing technology – which is why we turned to Gateway for a comprehensive programme”, said Natascha Crump, Chief Operating Officer at KidZania.

“We are excited to have installed our systems at KidZania London and believe the expertise and technical support that we’ll be adding will vastly improve the overall visitor experience. Having tailored the product to specifically match the needs of this site, we look forward to working together past the initial successful launch”, said Andy Povey, Operations Director at Gateway Ticketing Systems UK.

Gateway Ticketing Systems UK is the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland. Established in 2012, it has secured ten clients in its first 30 months of operation.

New Visitor Management System for The Roman Baths

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Gateway Ticketing Systems has added another prestigious world heritage site to its growing customer portfolio winning the contract to provide a new Visitor Management system at the Roman Baths in the historic city of Bath in Somerset, England.

Already providing visitor management systems to sites including Edinburgh Castle and Stirling Castle in Scotland, the Museum of the Acropolis in Greece, and the National 9/11 Memorial Museum in New York, USA, Gateway will be installing a new system for the Roman Baths, which in addition to this venue also covers the nearby Fashion Museum.

The Roman Baths allow visitors the chance to explore one of the greatest religious spas of the ancient world, while the Fashion Museum features a world-class collection of contemporary and historical dress. The visitor management system from Gateway Ticketing Systems will provide guests with the opportunity to buy tickets for both venues, either as individual or combined tickets. Each site will be running the company’s leading POS with online sales system for individuals, groups, and the travel trade, with print at home ticketing and flexible access control appropriate for use in a Grade 1 listed property.

Gateway is working with the Roman Baths team to plan the transition to the new system ensuring replication of the site’s existing reporting structures in order to support year on year comparisons while still allowing them to take advantage of the flexibility of the new system. Using Gateway Ticketing, attendance and sales data will be available in real time without the requirement for manual processes.

Commenting on the partnership with Gateway Ticketing, Patricia Dunlop, Commercial Manager for Heritage Services at Bath & North East Somerset Council said:

“We considered a number of ticketing and access control providers but decided on Gateway as the company to partner with at the Roman Baths. We believe that they can provide an excellent system and hardware but we also see them as a partner who could work with us to deliver an enhanced service to our visitors and, significantly, help us to increase revenues in the long term. We are confident our partnership with Gateway Ticketing will bring many benefits to the Roman Baths, in relation to the overall operation of the site and the customer experience provided.”

For Gateway Ticketing, UK Operations Director Andy Povey said:

“We are delighted to have partnered with the Roman Baths and to add them to our already impressive portfolio of World Heritage sites. With two sites involved in Bath, they will be making full use of both our package and upsell tools which have enabled other Gateway Ticketing customers to enjoy significant increases in revenues. The system will help to improve the visitor experience and operational activities and we look forward to working with Patricia and her team going forward to help them achieve a number of goals.”

Gateway UK provides the full range of Gateway’s world renowned revenue management solution for general admission ticketing at all venues within the attractions sector, including museums and galleries, heritage attractions and historic houses, zoos and gardens, theme parks, and events, as well as for those in the bus and ferry transportation sectors.

For information about the Roman Baths, visit Roman Baths & Fashion Museum.

For more information about ticketing and visitor management solutions, contact Gateway Ticketing on 0207 912 2022 or email sales@gatewayticketing.co.uk